What a stupid thing to say ? Fired British PR Exec Apologises.

Justine SaccoThe PR executive who was fired almost as quickly as she wrote the tweet has apologised for her actions. Her racist Tweet sparked a revolt on social media and it seems she also brought shame on her family after her own father called her a ‘f****** idiot’. It is believed she actually got fired whilst she was in the air and deleted her twitter account as soon as she landed.

The Daily Mail reports what she had to say on the matter. See her apology below.

Justine Sacco said that she was ‘ashamed’ over her actions and said she had been ‘cavalier’ in making her tasteless joke about the AIDS crisis in Africa. But her father, who has not been publicly named, was more forthright and said that what she did was ‘unforgivable’.

Sacco was fired by IAC, a major US media company which owns Match.com and Vimeo, after she sent the Tweet as she was about to board a 12-hour flight from London to Cape Town.It read: ‘Going to Africa. Hope I don’t get AIDS. Just Kidding. I’m White!’The post was retweeted over 3,000 times and was picked up by media outlets around the world, however Sacco remained completely unaware of it all because she was in the air. Moments later the offending Tweet and Sacco’s Twitter account disappeared – and IAC announced it had fired her.

Source: Daily Mail

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