Jay Z celebrated his 44th birthday yesterday, to coincide with another year added to his life the hip hop mogul also revealed that he will be taking part in the ’22 day vegan challenge’ with Bey joining him! Via his blog Life +Times, He went on to explain why his 44th birthday is an ideal time to embark on the challenge.
Read his post, after the cut.
“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,”
“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought,” he continued.
“Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day …It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see… Best of luck and health!
P.S. B is also joining me.”
We hope he and Bey succeed! Check out more photos from Jay’s birthday lunch at a vegan cafe